Premium Domain Names In Action

"Premium Domain Names have gone up faster than any other commodity known to man..."

Considering a Premium Domain for Your Business?

So you are considering a premium domain name for your business. You have heard many mixed messages about how Google handles these names, what benefit they actually bring to your business and many success stories also. Let us analyse a specific example and look at some facts and options that you have with your new domain name.  
 

There are 2 main options that you have with your new domain name;
1) Direct traffic from the new domain name to your existing website
2) Create a landing page (or full website) on the new domain name

OPTION ONE: (Website Mirror: Our default product activation)
– Fully SEO optimised
– Flat, one off fee
– Increases your current websites Google (SERP) ranking
– No hosting costs
– 40% – 60% increase on your current websites ranking.
– Separate Google Indexing (with low individual ranking)

OPTION TWO: (Web page: Optional extra package)
– Fully SEO optimised
– Domain fee + Web Development fee + Annual Hosting fee
– Separate Google (well ranking) listing

Option 1 provides a more fixed cost structure. This leaves you with a small outlay (domain capture / transfer fee) and standard domain name renewal fees every 2 years. This option is great and can work wonders for a flat, once off cost. (See below case study to see this in action) 

Option 2 is a higher initial outlay, and around $200 annually for hosting + any costs to develop the website or landing page for your new domain. This will in fact be a better option as you will have 2 well ranking websites in the Google Search Engine Results Page (SERP) Our motto is “Why strive to be number one when you can be one, two & three?” Our websites are developed by IT experts and always rank well within Google. So instead of having just one website online with your business name you can have many. We can help you achieve this goal. Speak to one of our representatives today for more information or click here to visit our web development area. 

Website Mirror's In Action

Lets use an example of a Domain name recently purchased by a customer, www.goldcoast-homeloans.com.au (Click below to expand case study) Our client is nexhomefinance.com.au. (Click to expand)

Screenshot of Google ranking prior to Domain Mirroring Activated (16 April 2018 – 3rd Organic result on page 4)

Screenshot of Google ranking 10 days after Domain Mirroring Activated (26 April 2018 – 5th Organic result on page 3)

Screenshot of Google ranking 14 days after Domain Mirroring Activated (30 April 2018 – Page 2)

 

As we can see 14 days after activation of the domain mirroring of goldcoast-homeloans.com.au we have increased the ranking of nexhomefinance.com.au over one whole page in the Google rankings. This is an amazing result and obviously a very happy customer. For a once off fee for the domain and standard domain renewal fee this business has had a big jump in their ranking. 

So now we have an idea of how our ranking can increase. What does this mean in a real world environment? How much extra traffic, if any, can I expect on my website for the products and services I offer? Lets take a look in the case study below.  

Below we have a snippet of a customers website traffic before, during and after activation. 

The activation was done in December 2017. We can see from the data above that the web traffic for this website increased seemingly overnight in Jan 2018 by almost 50% and maintained a higher level of traffic than all previous months. In terms of numbers, in this example that’s 1000 extra visits per month with an exact match domain name. Pretty impressive. 
All Data Sourced via SEMrush.com and is publicly available. 

Below we have a snippet of a customers website traffic before, during and after activation. 

The activation was done in early April 2018. We can see from the data above that the web traffic for this website increased seemingly overnight in April 2018 by almost 50% and maintained a higher level of traffic than all previous months.Again, another impressive result in a very competitive marketplace.
All Data Sourced via SEMrush.com and is publicly available. 

So, as we can see from the three case studies above, these domains improve your organic search ranking which translates into an increase in traffic to your website based on exact match domain names. Key word strings that your customers are using to find you online. Domain names have extremely limited availability and as such are usually snapped up fairly fast. We would also like to point out that the domain name needs to be used correctly in order to get the results we are getting (see SEO optimised domain names). We find many customers who have a portfolio of very good domain names and claim they are not doing anything for the business. We are able to help them too by putting the names to work, rather than just sitting there. We offer our services to names you might own also. For a once off transfer fee we can manage your own EMD names to have the same effect you are seeing in the above examples.  

*Please do not have the wrong idea. There is no “quick fix” to increase your organic SEO listing. Each piece plays its part. EMD’s will increase your ranking from 40% – 60% above your current ranking based on your content and website traffic on average 50%*. The above examples are to show you, in practice, how powerful it can be to own such a great domain name for your business. 
*Data based on case studies and historical data combined.

For more information on Premium Domains, Inclusions and Benefits phone our office and speak to one of our highly skilled friendly team members.